"I heard the birds for the first time in forty years. I just stood there in the yard and cried."
— Peninsula patient, after her first fittingAbout Rebecca
Second-generation hearing care — built on family, precision, and genuine community service.
34+
Years Serving
the Peninsula
the Peninsula
Our Story
This Work Runs in the Family
Rebecca Winters grew up in the hearing care business — literally. At 15 she was taking ear impressions and carving hearing aid molds alongside her father in Sacramento, learning not just the technical craft but the most important lesson: hearing care is about people, not transactions.
After years in biomedical research at the San Diego Zoo, she answered a calling back to her roots. Licensed in Washington State in 2010, she took over the Long Beach Peninsula practice in 2011 — and has been serving her neighbors with the same patient-first philosophy her father taught her ever since.
No corporate quotas. No high-pressure sales. No big-box chain rules. Just honest, expert care on your terms.
Integrity
Family
Community
Precision
Servant Leadership
Insurance & Payment: WA State Labor & Industry and Oregon SAIF (injured workers) accepted. CareCredit financing available. We service hearing aids from any brand, regardless of where they were purchased.
Career & Journey
A Life in Hearing Care
1980s
The Beginning
Grew up working alongside her father at his hearing care practice in Sacramento — taking ear impressions, carving molds, and learning that patients are the whole point.
1990–
2000s
2000s
Biomedical Research
Pursued a distinguished career in biomedical research, including work at the San Diego Zoo — developing the precision and scientific rigor she brings to every fitting today.
2010
Licensed in Washington State
Earned her Hearing Instrument Specialist (HIS) license in Washington, completing training that combined her lifelong practical knowledge with formal credentialing.
2011
Took Over the Peninsula Practice
Purchased and took over the established Long Beach Peninsula practice — carrying on the family tradition of personalized, independent hearing care for a community she calls home.
Today
Still Here, Still Growing
More than three decades of service to the Long Beach Peninsula — and still expanding expertise, deepening community relationships, and raising the standard of care with every patient. The same values that opened these doors in 1990 guide every appointment today.
Credentials & Partnerships
Licensed, Trusted, Independent
WA State Licensed
Licensed Hearing Instrument Specialist (HIS), Washington State
WA Labor & Industry
Accepted provider for Washington State injured workers
Oregon SAIF
Accepted provider for Oregon SAIF injured workers
CareCredit
Flexible financing available through CareCredit
CaptionCall Provider
Exclusive local CaptionCall provider for the Long Beach Peninsula
Patient Voices
What Patients Say
"She sat with me, took as much time as I needed, and never once made me feel rushed or pressured."
— Long-term patient, Ocean Park"She came in on a Sunday morning because I was only going to be in port for 24 hours. Who does that?"
— Merchant Mariner patient"I bought my aids somewhere else and was having trouble. She took me in, figured out the programming, and never made me feel bad about it."
— Patient from Ilwaco